We ran the polls. You voted. And we’ve got a very official, extremely scientific breakdown of which support buzzwords are thriving—and which ones need to take a long vacation. 🏖️

The top words support leaders don’t hate:

• Proactive Support: Unanimous approval with 100% positive votes.​

• Scalability: Also received 100% positive votes, indicating strong favorability.​

• Ping You: Well-received with 82% positive votes.​

• Friction: Had 75% positive votes, reflecting a favorable view.​

Mixed Feelings

• Omnichannel: Garnered 71% positive votes, showing a majority in favor.​

• Customer-Centric: Received 63% positive votes, indicating moderate approval.​

• AI-Powered: Split opinions with 50% positive and 50% maybe votes.​

• Put a Pin in It: Evenly divided with 50% positive and 50% maybe votes.​

Maybe…?

• Seamless Experience: Received 63% maybe votes, suggesting uncertainty about its usage.​

• Digital Transformation: Had 67% maybe votes, indicating mixed feelings.

Buzzword Burnout

• Unpack That: Less favored with only 42% positive votes.​

• Game-Changer: Received 43% positive votes, showing a decline in popularity.​

• Double Click: Least favored with just 10% positive votes.

Next we’re polling the CX community for words that don’t mean what we think they mean.

There are so many reasons why words in CX and tech take on hidden meanings:
– Unclear subtext 🤔
– Passive-aggressive delivery 😬
– Customers nodding... but not actually understanding 🫠

That’s why we’re digging into the phrases we say all the time—but maybe don’t fully mean. Or worse... don’t really land.

Next up in the series: decoding the everyday phrases that say one thing, but mean another. 👀

Follow me on LinkedIn to participate in the polls and give us your take!